In building your website, you need to take a lot of factors into consideration. One of the most important is how your website will be able to engage its users.
User engagement entails a lot of activities that you can do on your website. It includes reading your site’s content, filling up your forms, and clicking on your CTA buttons, leading them to your other desired actions.
You have the power to improve your site’s ability to engage your users. Doing so, you will be able to maximize the benefit that your site can bring about.
Why does user management matter?
User engagement is an indicator that your site can influence your users to interact with your site. Engaged users are also more likely to become loyal with your brand, increasing the chances that they do transactions with you instead of your competitors. Finally, engaged users are also more likely to do repeat businesses with you.
With all these, you are bound to understand that aiming for great user engagement is key. Here are 7 of the best ways for which you may increase your user engagement through your site:
1. Create an Engaging Content
The first aspect of your website that you should consider when aiming to increase your user engagement is content. If your site contains insightful content, then your site would most likely be able to get through to your users.
There are many forms of content that you can use to boost your engagement. One of the most common approaches is having a blog on your website where you can regularly post helpful topics. Great blog topics include tutorials and timely pieces about relevant concepts to your business.
You should also keep in mind that content is not limited to textual content, but you may also make use of visual ones such as images and videos.
2. Interact with your Audience
One way to ensure that you build strong user engagement is to practice interacting with your audience. You should spend time and effort in reaching out to your users across various channels. You should respond to their inquiries, and address their concerns.
Studies have shown that taking the time to talk to your audience sends a positive signal of the kind of business that you are, helping you gain audiences that will feel that will feel more attached with your brand as compared to brands that do not interact with them. It is therefore vital that you reach out to them, and to respond when they reach out to you.
3. Optimize for Mobile
With the proliferation of mobile devices, search engines are putting a lot of focus on mobile websites. This means that websites are primarily ranked not through one’s desktop website, but the mobile website, pushing businesses to optimize for such a layout.
Optimizing for mobile, however, is not just a mere question of compliance. It is a move that can help you interact with mobile users better, as you are allowing them to make use of a site that can perform well on a mobile environment. A site that is well-optimized for mobile can function at its best, allowing your users to make use of your site for their intended purpose seamlessly.
4. Add Social Media Plugins
Another way to engage with your users is through social media. Social media is one of the most effective platforms for modern-day marketing, and can also help you interact with your audience.
It is therefore essential that you make use of social media plugins that can enable your audience to share your content with their networks, allowing you to engage not only your immediate audience but also the personal networks of your audience. With this in mind, you should make sure that your content is compelling and worth sharing. If you can pull this off, you will be able to expand your reach and boost your ability to engage those who your content reaches.
5. Include Chat Box to Homepage
As you attempt to boost your user engagement, a strategy that you can implement is offering chat functionality in your website. It greatly opens up an avenue to communicate with your users, especially those who need quick answers to their questions or concerns.
While not all businesses would have the ability to have a 24/7 dedicated team for live chat, then you may at least consider the use of chatbots that can support you for basic inquiries and functionalities.
Also make sure that your chatbox is visible, but not intrusive.
6. Display Related Content
A good tactic in improving your user engagement is to practice displaying other content that is related to the current content that your users are viewing. It allows them to spend more time on your site, and find more information on topics that they are interested.
You will be able to pull this off if you are dedicated to regularly posting content pieces about topics related to your business. Doing so in alongside internal linking, you will be able to engage your users more.
7. Simplify Website Navigation
Finally, you should take the time to improve your site’s navigation. It’s all about working on your site’s performance, allowing them to go around your site without any problem. A lot of sites have complex navigation schemes which confuse users, which usually end up making these users leave.
You should make sure that you simplify your website’s navigation, and that your site will smoothly transition as the user goes around different pages. Do this, and your other strategies will be able to do their job.
Engaging your users is a crucial business strategy that you should not take for granted. Its benefits are great, and you should not take lightly the difference that user engagement can bring.
With this knowledge, you should make sure to implement these seven user engagement tips, allowing your site to pull it off more effectively. Engage your users better starting today.
Kenneth Sytian is the CEO of Sytian Productions, one of the leading website development company in Manila. He has been designing websites and developing web apps for more than a decade. He is considered one of the top influencers in web design and development in the Philippines.